A part of Bend36's Pre-ride collection, the embrocation Cream is a warming cream that's great for colder riding days. It helps to prepare your muscles before riding by warming them up before leaving the house and without pre-exercise stretches. It promotes greater blood flow in the applicated area while giving a strong sensation of heat. It helps to prolong constant activity by reducing the sensation of cold throughout your body. The Embrocation Cream contains natural active extracts which help to:* Promote Greater Blood Flow in the application area* Give a sensation of heat* Prolong the activity by reducing the sensation of coldBEND36 is a project that has been created by and is the brainchild of cycling legends Alberto Contador and Ivan Basso. Their collaboration with Alessandro Rombelli, who is an icon in the Italian cosmetics and body care industry has led to a range of products designed specifically for cyclists demanding the best.Bend36 is a brand you can put your trust in, their products are tested extensively by international scientific research institutions and approved by World Tour professional cyclists. ALL Bend 36 products have achieved the PLAY SURE doping free certification. This ensures that any substance banned by the World Doping Agency (WADA) is not included in the manufacturing of the product. Bend 36 is the first and ONLY cosmetic brand that can proudly boast this certification.All the products are manufactured in Italy by Cleys, Italy's largest producer of cosmetics. (Where BEND36 co-founder Rombelli is also an owner and CEO)